If WALTER SABO (aka Walter Sterling on WABC) was a baker he wouldn't own a cookie cutter or a recipe book. Walter is an innovator. For all of his decades of creating and consulting media programming, he has never relied on a formula. When I asked him what's wrong with the radio business these days he had answers I didn't expect. He also emphasized what's right: "(Radio is) the most elegant distribution system in mass media. It's elegant, it's incredible."
Walter is full of surprises and brilliant insights. Have a listen. Then subscribe to this podcast. I hope Walter and I can talk again soon.
Dave Williams, November 4, 2023